Revealing the crucial role of visual communication before, during and after the EU referendum, The Other Side goes beyond divisive rhetoric to highlight the failures of communication that led us to where we are today. Presented as a double-ended book, voters from around the UK share their views by region, each identified by visually neutral typefaces designed after the Second World War. An illustrated essay charts the relationship between the UK and the ‘European project’ as depicted in press and campaign materials, while an interview with communications expert Ian Leslie explores the parallels between personal relationship breakdown and the referendum result.

An innovative take on the ‘emotional’ side of Brexit, using smart graphic design to present a ‘neutral’ narrative.
Elephant Magazine