Referred to as the ‘divine proportion’, the golden mean has long served as a blueprint for innovation and aesthetic appeal. An attempt to demystify mathematics, Golden Meaning collects the responses of 55 (think Fibonacci) designers, typographers and image-makers to the same brief – to communicate, explore or explain the golden mean. Tackled with intelligence, style and wit, the responses employ sculpture, poetry, cosmology and even cuisine. Each piece is accompanied by a short rationale explaining the decision-making process.

By turns intelligent, witty and great-looking... taking us on a journey that includes hipsters, flapjacks and schooldays.
It’s Nice That