Often referred to as the ‘divine proportion’, the golden mean has long served as a blueprint for innovation and aesthetic appeal. A contemporary take on a golden oldie, Golden Meaning puts this to the test, exploring the relationship between graphic design and mathematics to present the golden mean as never before. An attempt to demystify mathematics, this is not just a book for graphic designers. It collects the responses of 55 (think Fibonacci) designers, typographers and image-makers to the same brief – to communicate, explore or explain the golden mean, first defined by Euclid. They tackle this ancient mathematical quandary with intelligence, style and a generous pinch of wit – employing sculpture, poetry, cosmology and even cuisine. Each design is accompanied by a short rationale explaining the designer’s decision-making process.
Lucienne Roberts Rebecca Wright with Alex Bellos
Hort, Moniker, Catherine Zask, Kapitza, Ian Wright, Bibliothèque, Alan Kitching, MGMT. design, Julia, Mike Perry Studio, The Luxury of Protest and George Hardie
110 x 178mm
cover in two specials and two foils
300gsm Olin Rough High White
text pages in gold
85gsm Arcoprint White