Golden Meaning

Black tote bag + postcard

including P&P

Often referred to as the ‘divine proportion’, the golden mean has long served as a blueprint for innovation and aesthetic appeal. A contemporary take on a golden oldie, Golden Meaning puts this to the test, exploring the relationship between graphic design and mathematics to present the golden mean as never before. An attempt to demystify mathematics, this is not just a book for graphic designers. It collects the responses of 55 (think Fibonacci) designers, typographers and image-makers to the same brief – to communicate, explore or explain the golden mean, first defined by Euclid. They tackle this ancient mathematical quandary with intelligence, style and a generous pinch of wit – employing sculpture, poetry, cosmology and even cuisine. Each design is accompanied by a short rationale explaining the designer’s decision-making process.

By turns intelligent, witty and great-looking... taking us on a journey that includes hipsters, flapjacks and schooldays.
It’s Nice That

Lucienne Roberts Rebecca Wright with Alex Bellos



Contributors include

Hort, Moniker, Catherine Zask, Kapitza, Ian Wright, Bibliothèque, Alan Kitching, MGMT. design, Julia, Mike Perry Studio, The Luxury of Protest, George Hardie 


110 x 178mm

288 pages
perfect bound

cover in two specials and two foils
300gsm Olin Rough High White
text pages in gold
85gsm Arcoprint White
ISBN 9780957238114