Principle / preference / practice
At the GraphicDesign& launch event, social scientist Nikandre Kopcke asked 120 audience members about their work, happiness, family and friends. The questions were subdivided by principle (what individuals thought they should do), preference (what they would like to do) and practice (what they actually do). The answers were then collated and visualised – resulting in these vibrant postcards by graphic designer David Shaw.
The cyan circle represents principle, the magenta, preference and the yellow, practice. Viewed together, they show how consistent the answers to the three types of questions were. If the audience practiced what they preached, the circles would overlap more!
Each A5 sheet is perforated in the middle to form two A6 postcards. One displays a Venn diagram for answers given by graphic designers and the other responses from non-graphic designers. Send them to a graphic designer or non-designer of your choice – or keep all six for yourself!
- Set of six postcards
- 3 × A5 sheets [148.5mm × 210mm]
- Each sheet perforated to form two postcards
- Printed full colour on recycled card
- Supplied in a clear envelope [recyclable]